MESA: What are some of XCyber’s favourite use case stories in the media and entertainment space, and why?
Maples: It’s less about technical complexity (while that does exist) and more how to overcome the challenges presented by the interpersonal dynamics of criminal behaviour – what we call “The Human Side of Cyber,” i.e., the motives, identity and methods of the person behind the attack are more important than the technology involved.īecause of the increase in the accessibility of technology, primary motivators and lack of overheads criminals can innovate in the digital environment faster than companies can react to them. MESA: What are the biggest cybersecurity challenges facing companies today, and how does XCyber help its clients confront them? This was not just solving IT security problems but also the increase in digital transformation combined with the exponential rise in online criminality that left a void for services across the themes of trust, safety, security and value. Maples: In short, the company was established to fill an apparent gap in the market, providing bespoke solutions to protect people, data, brands and reputation from the myriad of challenges presented by the digital domain. MESA: How did XCyber Group first come on the scene, what was the impetus for the company?
Tom Maples, head of sales and marketing for XCyber Group, spoke with MESA about how the company goes about identifying the motives of cyber criminals, gives its clients ideas on how to reduce the threats they face, and how understanding “why” attacks take places is just as important as stopping them. This focus on the “Human Side of Cyber” - and the unique, resulting insights and approach from the company - has resulted in nothing but praise from XCyber clients, who’ve used the firm’s expertise to better protect their assets, and prepare themselves for the cybersecurity challenges of an all-digital world. When former UK government intelligence officers launched cybersecurity firm XCyber Group in 2016, they approached the online protection of clients’ data, brands and reputations with a singular focus: the best defense entails understanding the motives behind attacks.